Beijing News : Do you think where is the most attractive place for moncler mens jackets ? What is the reason it has many fans ?
Remo Ruffini (Moncler brand Chairman and Creative Director ): moncler jackets for men the most attractive place is the leading technology and aesthetics do a very good combination , so that they behave in the Down vividly . You can wear in the mountains , you can wear in the city. Moncler in 2003 , when I took over , my mind there is a very clear strategy , put it into a global mens moncler jackets , a let anyone down jacket can be worn for any occasion . This idea is not only to restore mens moncler jackets former glory , but also to introduce the brand new notes, indeed , it is not just only Moncler down jacket , also extended to family Moncler Gamme Rouge, Moncler Gamme Bleu and Moncler Grenoble, people can there are more choices.
Beijing News : outdoor brand origin moncler jacket men, and now a lot of people see it as a fashion brand , in this process, what has been done to change the brand ?
Remo Ruffini: In fact, since 1952 to create , moncler men jackets is very popular in movie stars and celebrities , they like to wear it during the winter holidays, gradually, it can also become a city in wearing apparel , real wear and easy to mix and match , very light and very elegant. In recent years, in I went to Moncler After that, I became a challenge to make the perfect fusion between technology and aesthetics , we can also see , Moncler Gamme Rouge and Moncler Gamme Bleu brand sports are inherited tradition, and a combination of new techniques and advanced custom tailoring . Evolved into a way of life from outdoor sports apparel brand , this is a successful journey.
Beijing News : Lift Moncler, people will always think of the first down jacket, moncler jackets men besides , but you still selling?
Remo Ruffini: I mainly responsible for product development of Moncler , and find creative ways appropriate to their interpretation in the various series of Moncler underneath . Moncler 's product line has expanded to summer, summer products, including windproof jackets, knitwear and accessories , as well as the warm weather conditions created by the "Longue Saison" jacket. Accessories brand is also expanding product lines , as well as knitwear. We co- launched eyewear brand Mykyta optical products , and also co- launched Rimowa suitcase .
Beijing News : Down mentioned , people always think of thick, heavy and never seem to belong to the fashion of the column . How you design considerations ?
Remo Ruffini: have a keen sense of smell and intuition , attention to ever-changing technology , combining the aesthetics and function , looking for the best way to blend nature and science and technology . Mountains and cities, functionality and aesthetics are so moncler mens jackets becomes remarkable , it is the interpretation behind a personal and elegant fashion , and this is the reason it sells well .
Beijing News : Moncler are made in Italy, France, the brand , the brand is how to Italy and France, combining the advantages ?
Remo Ruffini: Moncler is the abbreviation Monastier de Clermont , Grenoble, southeast France near the hill town. 1952 originated in the French Alps , in recent years, made in Italy. Our excellent quality of integration of these two countries stylish and aesthetic sensitivity and Italy , and the sport originated in the Alps spirit is shared.
Beijing News : In your opinion moncler jackets men There wave?
Remo Ruffini: Moncler brand philosophy is to be a lifestyle brand, rather than fashion or fashion brands. From this perspective, the trend is not the most important , I believe many people are too. I always say , moncler jackets for men your current wardrobe must have a single product !
